Collected proceedings

Commerce On Air

@commerceonair · 1 paper

Paper I

Sourcing Inventory That Sells Fast on Live Streams

@commerceonair · 13 November 2026

What Works Best for Impulse Buying on Live Streams Live selling platforms like Whatnot thrive on the energy of the moment. Viewers watch a host present an item, hear a quick description, see a demonstration, and then decide in seconds whether to buy. That environment rewards certain types of inventory over others. The products that perform best are those that trigger an immediate desire, offer a clear value, and feel like a limited opportunity. Understanding what those prod

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